AIOU Course Code 8410 Question Paper Spring 2025
ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
(Department of Business Administration)
WARNING
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Course: Business Communications I (8410) Semester: Spring, 2025
Level: BBA
Total Marks: 100 Pass Marks: 50
ASSIGNMENT No. 1
Note: Attempt all the questions.
Q. 1 Describe how communication influences teamwork, productivity, and decision-making. (20)
Q. 2 Explain the significance of body language, tone, and gestures alongside spoken words. (20)
Q. 3 Discuss the importance of clarity, tone, structure, and audience understanding. (20)
Q. 4 Describe upward, downward, horizontal, and diagonal communication within a business hierarchy. (20)
Q. 5 Explain how cultural differences affect communication styles, etiquette, and effectiveness in global businesses. (20)
Total Marks: 100 Pass Marks: 50
ASSIGNMENT No. 2
This assignment is a research-oriented activity. You are required to obtain information from a banking/financial organization and prepare a report of about 1000 words on the issue allotted to you to be submitted to your teacher for evaluation. Discuss your topic by giving examples of organizations and markets etc. in Pakistan.
You are required to select one of the following issues according to the last digit of your roll number. For example, if your roll number is P-3427182 then you will select issue No.2 (the last digit). All the issues carry equal marks.
List of Issues:
- Challenge of Communication in the Global Market
- Bad News Message for the Cement Industry
- Announcing Bad News About Prices Hikes to Consumers
- Cross-Cultural Ethical Situations
- The lifeblood of Every Organization
- Process of Preparing Effective Business Writing
- Design of Business Messages
- Job Acceptance Letter
- Neutral Message to Fast Food Chain Employees
9. Managing Crisis Communication
The report should follow the following format
- Title page
- Acknowledgements
- An abstract (one-page summary of the paper)
- Table of contents
- Introduction to the issue (brief history & significance of issue assigned)
- Practical study of the organization (for the issue)
- Data collection methods
- SWOT analysis (strengths, weaknesses, opportunities & threats) relevant to the issue assigned
- Conclusion (one-page brief covering important aspects of your report)
- Recommendations (specific recommendations relevant to the issue assigned)
- References (as per APA format) and Annexes (if any)
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